SEO Blog

Practical SEO insights, diagnostics, and growth articles for South African businesses.

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  • How to Diagnose Crawl Budget Waste on Large South African Websites

    How to Diagnose Crawl Budget Waste

    Crawl budget waste happens when Googlebot spends too much time on low-value URLs and not enough time on the pages that drive enquiries, sales, or qualified traffic. On large South African websites, that usually appears as slow discovery of important pages, delayed recrawling of updates, messy indexation, and excessive crawl activity on filters, parameters, search…

  • Google Indexes Fewer Pages Than Your Sitemap

    Google Indexes Fewer Pages Than Your Sitemap

    Revised version below. You submit a sitemap. Google finds the URLs. Then you check Search Console and realise far fewer pages are actually indexed. That gap matters. If important pages are not indexed, they cannot rank, attract the right searches, or support leads and sales. Sometimes the gap is harmless. Often, it points to a…