CASE STUDY 1
Case study title:
Technical SEO and Service Page Recovery
Business type:
South African service business
Primary page / asset involved:
[insert service page URL or page type]
Starting issue:
Several core service pages were live, but key commercial searches were not consistently landing on the right pages. Some service URLs were too close in purpose, internal linking into the strongest money pages was weak, and technical issues were making it harder for search engines to interpret the site structure properly.
What was changed:
- audited the site for overlap, crawl inefficiencies, and weak page targeting
- clarified the service-page structure
- reduced keyword overlap between competing URLs
- improved internal links into priority pages
- tightened headings, metadata, and on-page alignment
Real before/after detail:
Before the work, several service pages were competing for overlapping intent and the site’s internal structure was not giving enough support to the main enquiry-driving pages. After the changes, visibility became more concentrated on the correct service URLs, crawl and indexation patterns were more stable, and the alignment between commercial searches and landing pages improved.
Specific observable change:
The correct service pages began capturing a larger share of relevant visibility instead of splitting intent across overlapping URLs.
Proof element available:
- Search Console page-level clicks and impressions
- crawl or indexation screenshots
- keyword-to-URL mapping before and after
- internal linking examples for priority pages
Time period:
[insert date range]
Business outcome:
The right pages became more likely to attract relevant enquiries instead of broad, low-intent traffic, while the site also gained a cleaner foundation for future SEO work.
Anything that must stay anonymous:
- client name
- exact keyword set
- exact traffic numbers
- internal commercial data
Case study title:
Local SEO and Google Business Profile Improvement
Business type:
Location-based South African business
Primary page / asset involved:
Google Business Profile + key local landing page
Starting issue:
The business depended on local search visibility, but its presence across local results and map-driven searches was uneven. The website and Google Business Profile were not working together as well as they should have, and local landing-page signals were not strong enough to support consistent visibility in the areas that mattered most.
What was changed:
- refined the Google Business Profile
- strengthened service-and-location alignment on the website
- improved local landing pages
- tightened internal linking between main service content and local assets
Real before/after detail:
Before the work, the business had weak alignment between its profile, its landing pages, and the local intent it wanted to capture. After implementation, the business showed better alignment between the website and GBP, clearer local relevance signals, and more consistent visibility for the service-area terms that mattered most.
Specific observable change:
The business appeared more consistently across priority local searches and map-related visibility improved in the target service areas.
Proof element available:
- GBP insights screenshots
- Search Console screenshots for local landing pages
- local rank tracking screenshots
- before/after local landing page examples
Time period:
[insert date range]
Business outcome:
The business became easier to find in the right local area, improving the likelihood of qualified local enquiries from nearby searchers.
Anything that must stay anonymous:
- business name
- suburb or area names if required
- exact lead numbers
- exact commercial figures