Terms and Conditions
These Terms and Conditions govern your use of the SEO Strategist website and any services provided by SEO Strategist. They apply to all visitors, users, and clients who access this website, submit an enquiry, request a proposal, or engage SEO Strategist for consulting or related services. By accessing this website or proceeding with SEO Strategist’s services, you accept these Terms and Conditions.
This page explains the general rules for using the website and the baseline terms that apply to SEO Strategist’s services. The specific details of any project, including scope, deliverables, timelines, fees, and payment terms, are set out separately in the paperwork for that job. Those details will always be confirmed before work starts. If anything in those project documents conflicts with this page, the project documents will apply to that engagement.
Privacy, cookies, and the handling of personal information may be covered separately by SEO Strategist’s Privacy Policy, where applicable. The Privacy Policy explains how personal information is collected, used, and handled in more detail.
1. Definitions
In these Terms and Conditions:
“SEO Strategist” means the owner and operator of this website and the provider of the services described on it.
“Website” means the SEO Strategist website and all publicly available pages, content, forms, and materials published on it.
“Services” means consulting, advisory, audit, implementation support, strategy, and related search marketing services offered by SEO Strategist, including SEO audits, technical SEO, local SEO, Google Business Profile support, ecommerce SEO, Shopify SEO, consulting, and strategic planning.
“Client” means any person, business, or organisation that engages SEO Strategist for paid or proposed services.
“User” means any visitor or person using the website.
2. Website Use
You may use this website only for lawful purposes. You may not misuse the website, interfere with its operation, attempt unauthorised access to its systems, copy or exploit its content without permission, or use the website in any way that could harm SEO Strategist, its users, or its reputation.
You may view, download, or print limited website content for your own informational use, provided that you do not remove proprietary notices or present the content as your own. Any broader reproduction, redistribution, modification, republication, or commercial use of website content requires prior written permission.
SEO Strategist may update, suspend, withdraw, or change website content at any time.
3. Service Scope
SEO Strategist provides professional SEO consulting and related services. The exact scope of any engagement will be set out in the documents prepared for that project.
Content on this website is provided for general information only. It does not create a binding promise about service scope, deliverables, turnaround times, availability, or outcomes unless those details have been confirmed as part of a client engagement.
4. Website Information and General Disclaimer
SEO Strategist aims to keep website information clear, accurate, and useful. However, website content may not always be complete, current, or free from error. The website is made available as it stands at the time of use.
Information published on this website is general information and does not amount to legal, financial, tax, or other regulated professional advice. Users should obtain appropriate independent advice before making decisions based on website content.
5. No Guarantee of Results
SEO Strategist does not guarantee specific rankings, traffic levels, lead volumes, revenue outcomes, indexing results, or commercial performance. Search visibility is affected by factors outside SEO Strategist’s control, including algorithm changes, competitor activity, website condition, technical limitations, platform constraints, market demand, and client implementation decisions.
Any estimate, forecast, target, example, or indicative timeline discussed on the website, in project documents, or during consultation is provided in good faith and is not a guarantee.
6. Client Responsibilities
Where services are provided, the client must supply accurate business information, review recommendations, give timely feedback, and provide the access, permissions, credentials, and approvals needed for the work.
If implementation is handled by the client or a third party, the client remains responsible for the timing, accuracy, and quality of that implementation unless SEO Strategist has agreed to manage implementation directly.
Delays in approvals, incomplete access, missing information, or changes in client direction may affect timelines, delivery, and outcomes.
7. Fees and Payment
Fees for services are set out in the documents for the relevant project, not on this website alone.
Unless otherwise agreed, SEO Strategist may require upfront payment, milestone payments, monthly retainers, or another agreed billing structure depending on the engagement. Invoices must be paid in line with the payment terms confirmed for that work.
If payment is overdue, SEO Strategist may pause work, delay delivery, withhold final deliverables, or restrict access to work in progress until the account is brought up to date, subject to the agreed terms and applicable law.
8. Intellectual Property
All intellectual property rights in the website, including its text, structure, design elements, graphics, branding, templates, and proprietary materials, belong to SEO Strategist unless stated otherwise.
In service engagements, SEO Strategist retains ownership of its pre-existing tools, templates, frameworks, methods, processes, and know-how. Unless otherwise agreed, client-specific deliverables created for an engagement may be used by the client for its own business purposes once all amounts due for that work have been paid in full. Unpaid work, draft materials, strategic frameworks, and proprietary methods remain the property of SEO Strategist.
9. Confidentiality
SEO Strategist will treat non-public business information shared by a client as confidential and will not disclose it to third parties except where needed to deliver the services, where disclosure is required by law, or where the information is already lawfully public.
Clients must also treat SEO Strategist’s proposals, pricing, frameworks, strategic recommendations, and other non-public working materials as confidential unless SEO Strategist gives permission to share them.
10. Third-Party Platforms and Tools
SEO Strategist’s work may involve third-party platforms, websites, tools, content management systems, hosting providers, analytics tools, ecommerce systems, search engines, and business listing platforms, including platforms such as Google, Shopify, WordPress, and similar services.
SEO Strategist does not control third-party platforms and is not responsible for outages, policy changes, data loss, access restrictions, system changes, feature removals, or other platform-side issues. Changes made by third-party platforms may affect service delivery, reporting, implementation, or outcomes.
11. Acceptable Use of Deliverables and Advice
Clients are responsible for how they use recommendations, deliverables, and strategic advice provided by SEO Strategist. Unless a service specifically includes implementation by SEO Strategist, the client is responsible for decisions taken on the basis of that advice and for any changes made to its website, systems, content, or platforms.
SEO Strategist is not responsible for consequences arising from client-side edits, partial implementation, misuse of recommendations, or changes made by other suppliers, contractors, staff, or agencies.
12. Limitation of Liability
To the extent allowed by law, SEO Strategist will not be liable for indirect, incidental, special, or consequential loss or damage, including loss of profits, loss of revenue, loss of data, loss of business opportunity, or reputational harm arising from the use of the website or the provision of services.
If SEO Strategist is found liable in relation to a service engagement, its liability will be limited to the fees actually paid by the client for the specific services that gave rise to the claim, unless a different limit has been agreed.
Nothing in these Terms and Conditions excludes or limits liability where that would be unlawful or unenforceable.
13. Termination
Website users may stop using the website at any time.
For paid services, either party may end an engagement in line with the terms agreed for that project. If no separate termination terms have been agreed, either party may end the engagement by written notice. The client remains responsible for payment for work already completed, time already allocated, committed third-party costs, and any non-cancellable work already in progress.
Termination does not affect any rights or obligations that accrued before the termination date.
14. Changes to Terms
SEO Strategist may update these Terms and Conditions from time to time. The latest version published on the website will apply from the date of publication unless stated otherwise. Continued use of the website after any update constitutes acceptance of the revised Terms and Conditions.
15. Governing Law
These Terms and Conditions are governed by the laws of South Africa. Any dispute arising from the use of the website or the provision of services will be dealt with in accordance with South African law, unless the parties agree otherwise.
16. Contact
If you have questions about these Terms and Conditions, please contact SEO Strategist through the website contact page or the contact details provided during your engagement.
Questions about website use, privacy, cookies, or personal-information handling should be sent through the website contact channel. Questions about project scope, deliverables, timelines, fees, invoices, termination, or other contract-related matters should be directed using the contact details provided for your engagement.
By continuing to use this website or engaging SEO Strategist’s services, you confirm that you have read, understood, and accepted these Terms and Conditions.