Audits surface problems; the harder part is knowing which of them explain what you are actually seeing. These guides cover the findings that come up most often and what each one means in practice.
For the audit itself, see SEO audits or technical SEO audits.
Common findings
- Canonical tag problems — the failures that quietly deindex pages.
- Multiple pages ranking for one keyword — diagnosing cannibalisation.
- When to merge pages — consolidating rather than competing.
- Search Console impressions dropped — reading impressions against clicks.
For a full audit of your site, book an SEO consultation.