WooCommerce is configurable in ways hosted platforms are not, which is its advantage and the source of most of its SEO problems. Defaults generate more indexable URLs than most stores want.
For the service, see WooCommerce SEO.
Structure and URLs
- Category structure — categories, tags and how deep to go.
- URL structure — permalink settings and when to leave them alone.
- Shop page SEO — why categories should be your landing pages.
Products and platform
- Product variations — when variants deserve their own URLs.
- WooCommerce vs WordPress SEO — what changes when you add a store.
- WooCommerce vs Shopify — configurability against constraint.
- Product attributes — what attribute archives and filters generate.
For a review of your store, book an SEO consultation.