Most ecommerce SEO problems come down to a small number of recurring questions: which pages should exist, which should be indexed, and why the ones you care about are not ranking.
These guides answer them individually. For the service, see ecommerce SEO.
Deciding what deserves a page
- Category vs product page — categories own the plural, products own the specific.
- Category vs subcategory — how deep the taxonomy should go.
- Category vs filter page — which filtered views deserve real pages.
- When a keyword needs its own page — testing demand before building.
Indexation and duplication
- Product pages not indexed — the general diagnosis.
- Shopify pages not indexed — platform-specific causes.
- WooCommerce pages not indexed — settings and plugins to check first.
- Duplicate product pages — one product, several URLs.
- Canonical vs noindex — which tool for which job.
- Orphan product pages — products nothing links to.
Crawling large catalogues
- Pagination — keeping deep products reachable.
- Infinite scroll — presentation over real URLs, not instead of them.
When pages are not performing
- Category pages not ranking — diagnosing a live category.
- Product pages not ranking — why product pages underperform.
- Ecommerce traffic drop — working back to the cause.
Catalogue changes
- Out of stock products — what to do with temporarily unavailable items.
- Discontinued products — retiring URLs without losing value.
- Ecommerce keyword research — mapping demand to the catalogue.
For a review of your catalogue and its indexation, book an SEO consultation.