Author: SEO Strategist

Robots.txt becomes an SEO problem when it blocks URLs or site resources that search engines need to crawl. The site may still work perfectly for visitors, but crawlers may be told not to access important sections of it. That is risky when the blocked areas include service pages, ecommerce categories, product pages, location pages, pricing…

To find index bloat, compare the URLs Google has indexed with the URLs that genuinely deserve to rank. In practice, that means checking the Page Indexing report in Google Search Console, comparing it against your XML sitemap, crawling the site, and then making a few hard decisions: which URL groups should stay indexed, which should…

When an important page becomes orphaned, it does not disappear. It just stops getting a fair chance. The URL still works, the page may still be indexed, and it may still sit in the sitemap looking perfectly healthy, but if the rest of the site no longer links to it in any meaningful way, that…

Crawl budget waste happens when Googlebot spends too much time on low-value URLs and not enough time on the pages that drive enquiries, sales, or qualified traffic. On large South African websites, that usually appears as slow discovery of important pages, delayed recrawling of updates, messy indexation, and excessive crawl activity on filters, parameters, search…

Revised version below. You submit a sitemap. Google finds the URLs. Then you check Search Console and realise far fewer pages are actually indexed. That gap matters. If important pages are not indexed, they cannot rank, attract the right searches, or support leads and sales. Sometimes the gap is harmless. Often, it points to a…